Building A Conscious Intentional Culture

Use this vital online course to learn the 10 levers you have control and influence over to create a conscious culture within your business.

Build A Better Business

Organizations are beginning to understand the importance of culture, and yet, few people within the organization really understand what culture is and how to influence it.

78% of executives believe organizational culture is among the top 5 things that make their company valuable, yet only 15% believe their own corporate culture is exactly where it needs to be.

This course from Conscious Culture Group will give you everything you need to become the in-house culture expert with tools and processes that can be applied to your organization. Use these tools to build an easy-to-follow map, allowing you to effectively understand and create an intentional culture.

Be the person in your company that knows more about culture than anyone else, and help lead your organization down the path to success.

Zappos memo

“A strong culture can help or hurt performance. Culture can account for up to half of the difference in operating profit between two organizations in the same business.”

– James Haskett, Harvard Business School


Leadership, and often, HR, is tasked to fix and improve company culture, yet they have no significant knowledge or experience in doing it.


Complete this online course and become the culture expert in your company.

This 6-hour class explains the 10 levers in transforming culture.

The course is a combination of 3 hours of online content – which can be viewed at your leisure – and 3 hours of small group discussions focusing on that week’s content.

During this three week class, participants will learn the culture content and be able to talk online about their homework and the class content in groups no larger than 6. This allows for more thorough discussion and further learning through each other in addition to the instructor.

As if this class wasn’t incredible enough, each participant will receive one hour of 1-on-1 coaching from a culture expert. This bonus by itself is worth the amount of the total class fee.

By the end of the course, participants will understand:

✓ What culture is and is not
✓ What makes a conscious intentional culture
✓ The four stages companies culture goes through
✓ Why motivation theory is important to understand
✓ What can go wrong
✓ How to design a unique, vision and mission statement
✓ Why values are important and the biggest mistakes made
✓ Keys to effective values and behaviors

✓ The importance of understanding the employee experience
✓ Mistakes made with culture surveys
✓ Culture surveys that are most successful
✓ Why culture specific manager training is critical
✓ Leadership development plans that support culture
✓ HR systems that reinforce the intended culture
✓ Effective employment branding that shouts out your culture
✓ How to gain leadership buy in

Ready To Become A Culture Expert?

Register Today - Limited Space Remaining

Meet The Instructor

Russ Elliot, Founder of the Conscious Culture Group, is the only instructor of culture at UC Berkeley Extension. As an expert on organizational culture, Russ is committed to helping business and HR leaders building sustainable and effective intentional cultures within their organization.

Working closely with leaders, Russ brings his 32 years of HR practitioner experience to his consulting and coaching practice. By offering an abbreviated class, he aims to help students get up-to-speed on building an intentional company culture in just 3 weeks.


Course Outline

Module 1 (recorded)

• Class overview
• Culture consultant lens
• Change theory, Motivation, Engagement
• Define culture
• Define conscious culture
• What can go wrong
• Define Conscious Culture Model and 4 stages
• The Conscious Culture Advantage – Leader’s Guide
• Design elements
— Vision
— Mission
— Values
— Behaviors
• Assignment – Culture Consultant

Module 2 (group discussion)*

• Review class approach
• Discuss motivation and engagement
• Discuss Design elements
— Vision
— Mission
— Values
— Behaviors
• Discuss assignment reflections

* Live discussions on May 14th from 4:00pm — 5:00pm PST or May 18th from 12:00pm – 1:00pm PST

Module 3 (recorded)

• Listen elements – Listening to the employee experience
— Culture survey approaches
— Common mistakes in culture surveys
— Culture groups – ways to get the most value
— Common mistakes in culture groups
• Develop elements – manager training, leadership development
— Manager training tied to culture
— Leadership development
— Leadership competencies tied into a culture
— Tying 360 into culture
— Importance of executive coaching
— Long term leadership development plan tied culture
• Assignment

Module 4 (group discussion)*

• Discuss Listen elements
— Culture survey
— Culture group
• Discuss Develop elements
— Manager training
— Leadership development
• Discuss assignment reflections

* Live discussions on May 21st from 4:00pm — 5:00pm PST or May 25th from 12:00pm – 1:00pm PST

Module 5 (recorded)

• Develop element
— HR systems
• Share elements
— Employment brand
— Customer brand
• Gaining leadership buy in
• Importance of and path to team trust
• Imagine
• Cover assignment

Module 6 (group discussion)*

• Discuss Develop
— HR systems
• Discuss Share
— Employment Brand
— Customer Brand
• Discuss assignment
• Look at your HR systems and share changes you’d like to make
• Share what you need to do to get leadership buy in
• Discuss next steps

* Live discussions on May 28th from 4:00pm — 5:00pm PST or June 1st from 12:00pm – 1:00pm PST

Plus, get 1 hour of 1-on-1 coaching from a culture expert, as well as a copy of our Leader’s Guide

Wave 3 – Full!

Module 2 Live Discussion – August 10: 12:00-1:00pm PST

Module 4 Live Discussion – August 17: 12:00-1:00pm PST

Module 6 Live Discussion – August 24: 12:00-1:00pm PST

Wave 4

Module 2 Live Discussion – September 14: 12:00-1:00pm PST

Module 4 Live Discussion – September 21: 12:00-1:00pm PST

Module 6 Live Discussion – October 1: 12:00-1:00pm PST

Register Today For Just $495!

Click Here To Register

What They’re Saying

“The course was excellent! The professor has a lot of experience, and he was very open to sharing his knowledge. I felt very comfortable and enjoyed my whole time on this course.”

“Not only does Russ’ expertise shine through, but his genuine excitement and care about the subject matter came across clearly. Thanks!”

“I’m walking away with three specific tasks to build engagement and culture. There was plenty of awesome content that was all so relevant to me.”

“The content is very clear, and the participation element allows for awareness development. It really made me think of how we can be better.”

Become Your Organization’s Culture Expert

Register For Our Conscious Culture Course Today!

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